Amazon’s popular Echo smart speakers have sparked an industry that everyone seems to want to be part of. Google is following closely behind with their Home speakers, with Microsoft playing catch-up and Apple barely getting a piece of the pie. It seems we might have a new player, as Spotify’s latest job listings suggest that it wants in on the action.
First spotted by MusicAlly, the ad on Spotify’s job site is for an Operations Manager for a “Hardware Product”. The listing drops some interesting hints: “Spotify is on its way to creating its first physical products and setting up an operational organization for manufacturing, supply chain, sales & marketing.” We can only guess what that physical product will be, although it would be hard to ignore the booming smart speaker industry. In addition to an operation manager, there are also job listings for Senior Project Manager: Hardware Production and a Project Manager: Hardware Production & Engineering.
It would make some sense for the company to create its own speaker, given its dominance with music and software.With over 70 million subscribers, Spotify definitely has the reach for an endeavor like this. What would be interesting to see is how the company approaches its first foray into hardware. It’s a dog-eat-dog world out there, and Spotify would have to differentiate itself somehow.
A previous job listing suggests Spotify is aware that it needs a product unique to its brand, something “akin to Pebble Watch, Amazon Echo, and Snap Spectacles.” So while smart speakers are on the table (ehem, Apple), we could be looking at something else. It would be interesting to see Spotify launch a pair of headphones, similar to Google’s Pixel Buds but hopefully much improved.
The possibilities are endless as we wait to see what sort of hardware/software combination Spotify has up its sleeve. Also keep in mind that even if they do get into the smart speaker game, it’s pretty unlikely they are going to magically make a voice assistant. That means its likely going to be powered by Amazon Alexa, Google Assistant, or similar.